if you sell 10,000+ tickets a year and use 3rd parties, consider the advantages of your own box office:
Own the entire ticket buying experience for your event
keep your customers AND your revenue by eliminating 3rd party ticketing
Hold 100% of your ticket revenue in real time vs having some or all of it held in escrow until after the event?
Up sell VIP experiences and merchandise instead of imposing ticket fees on buyers from 3rd party ticketers?
Sell your event tickets directly to your buyers instead of redirecting them to another website to purchase?
You don’t own your buyer relationships – buyers want to buy directly from yourdomain.com
Inflated 3rd party ticket revenue reduces money spent at your event while diluting your brand and restricting your average order value.
A very user friendly ticket buying experience that puts you in control of everything, provides superior customer service, offers unlimited marketing potential and your buyers never leave your site!
Love your fans back!
- increase your average order value by 20% in its first year.
- sell all ticket types, individual seats, VIP experiences, merchandise, skyboxes, meet & greets, backstage, special appearances, parking passes and everything in-between.
- provide you an array of data to improve your future events.
- allow logins from social media platforms.
- play nice with most technology services.
- stops ticket fraud
- set you miles apart from your competition.
- host a robust affiliate program.
- take payment.
- issue tickets.
- scan tickets at your entrances.
- care for your buyers.
- handle 100K buyers on your site at once.
- save you money on access control.
In House Ticketing will build your custom box office along-side your existing website. This requires zero technical resources from your staff. Here are its most compelling features:
Host the entire ticket buying experience directly on your website. No more handing off your buyers to a ticket reseller’s website trusting they will checkout.
Just like the ticket masters, you can control your pricing in real time, while capturing 100% of the revenue. Offer multiple ticket service levels (gold, silver, bronze for example), coupons etc. at your discretion in conjunction with your sales and scheduled goals.
Public comments affect all businesses today, ensure your consumers are well cared for with the best ‘my account’ portal.
Give buyers all the online shopping features they have come to expect. The buyer can now see their history, get support, re-order, upgrade, track orders and all the other features consumers expect when buying online. Make your customers comfortable and reliant on your branded website to ensure they come back for more.
Set your venue apart with your new, industry standard, customer service portal.
Not one person on earth wants to pay ticket fees. In fact because you are selling direct, we can highlight the fact that buyers don’t pay fees with you, so they can spend those dollars on merchandise and other value packed upgrades with glee!
Because it’s your branded website and checkout, we advertise all your premium features in-sync with promoting your event. [we will help conceive new revenue streams with you] Converting a general admission buyer into an upgraded VIP ticket is exponentially higher with your new in-house checkout experience.
Offer a fully automatic marketing system to keep buyers intelligently engaged. Keep them up-to-date on the progress of your event. Encourage them to tell their friends. Offer them new features as they become available.
Create an unlimited marketing machine based on any rules we can think of that delivers value for your venue, your consumers and your sponsors
Incentivize the endless supply of affiliate marketers to sell tickets for you. They drive traffic to your box office with tracking links. When a sale is made they get paid. Offer different levels of affiliate payouts.
A key component for your corporate sponsors marketing efforts leading up to the event.
We will come up with creative ideas to help sell more and more tickets with your new marketing machine!
Your big brand sponsor partners want to run promotions leading up to the event. Host the promotions on your site with tracking metrics and even sell special access to their experiential activation’s.
Allow buyers to register on your site with their Amazon, Facebook, Twitter, Google and Instagram accounts. This removes a layer of resistance of creating yet another user/password and makes your brand friendly to social media members.
After the purchase an automated message can be sent to the buyer with a special incentive to refer a friend. The snowball effect of this can increase sales 2 to 7%
Each ticket sold comes with a unique bar code to be scanned at the entrance. Control access with any scanner or smartphone and monitor access from the web, android and IOS devices.
Issuing wristbands is a major cost savings vs RFID. (Credit cards and phones are contactless and always with the consumer)
All ticket types supported – general admission, VIP, parking, backstage, assigned seating, pre-sale etc.
All pricing types supported – fixed, scheduled, by demand, tiered, drip etc.
Value add-ons – merchandise, exclusive offers, limited areas, skyboxes, private viewing, meet & greets, special performances, special events and any last minute ideas or changes.
Platform features – fully branded for your website, customer never leaves or is redirected, unlimited value options for consumers thru our collaboration and creativity, social media login ( not required for users to create a new login) payment plans for expensive items, coupon codes of your choice, affiliate sales tracking and payouts, customer engagement at every page.
Ticket resellers are in the market of maximizing their profit on ticket revenue above your pre-negotiated prices. They cannot cater to your brand when they are selling tickets for your competition at the same time. If you have no tickets for them make money on, you are of no use to them except all the well qualified buyers you already gave them access to! (They should say thank you)
A credit to the ticket industry: Ticket resellers are very efficient at selling tickets. In House Ticketing offers a different service for venues that is fully customized only for the venue. This is a service that the massive ticket resellers can not offer.
Your brand and value are different than your competition. The purchasing process is the best place to promote and sell your value – why would you give any part of that responsibility to a 3rd party??
The classic recipe: allocate tickets to the top ticket resellers and get those tickets sold. The side effects of that might be known but do you know how much opportunity is missed in the shuffle?
- Missed sales – it’s the ticketers business website, not yours, it can’t promote your entire product offering which is a major miss on sales. Imagine the percentage of buyers who want the t-shirt ASAP so they can wear it leading up to your event. Not to mention informing buyers of upgrades throughout the entire buying process.
- Diluting your brand presence – by using a ticket reseller you are confirming to your buyer that you can’t or do not want to sell to them directly. This seemingly subtle action places the idea in the buyers mind that your site is the advertiser but the ticket reseller is the ticket authority thereby diluting your brand presence.
- Inflated ticket pricing – The most common ticket markup is 10-40% of face value, however when conditions are right (and they always are), prices can easily swell into the +500% level. Typical fee reasons:
- Ticket fees at checkout
- Administrative fees at checkout
- Convenience fees at checkout
- Finance fees (when the buyer finances the ticket purchase)
- Resale fee (if the buyer chooses to resell the ticket back)
- Postage or delivery fees in some cases
- A break in the sales process – Typically a buyer is on your event home page and then to buy, they are redirected to another URL to purchase. If the buyer doesn’t abandon the page and stays, at some point the buyer is offered a link to view other events or even your competition during or after a sale is made.
- A free qualified lead – when a sale is made, you just gave that ticket seller a new buyer that they will market to and try to sell more tickets to in the future.
- Unsolicited marketing – Once a sale is made, the buyer will almost always receive email or text marketing messages to buy more tickets from that ticketer. When the email or text arrives, the buyer thinks for a moment “why am I getting this?” and very quickly realize that buying a ticket to your venue thru the ticket seller must have given the ticket seller permission to spam them.
- Negative impact – Not only do inflated ticket prices take money away from your venue, they have a very negative impact on the buyer and the buyer’s experience. The true number of would-be buyers that don’t complete checkout is always higher than you would expect.
eliminate these negatives
…keep the sale under your control at all times and deliver the best value to your buyers. A happy buyer has the highest probability of being a repeat buyer and the best word of mouth advertiser you can have…
We can deploy a ticket change of ownership program. The original ticket buyer submits a change request, pays a transfer fee and the new ticket owner registers with your box office.
RFID is 20 years old. Today we all have a phone or credit card that is used to tap and pay. Cashless RFID is now outdated technology.
Have your wristbands brand sponsored and only issue them at the gate. This will eliminate any counterfeiters and the design could be a patrons keepsake memory!
you have all the right ingredients for the direct sale model:
- You have already built a great venue that many people have and will want to attend.
- You showcase in-demand talent and have a great reputation in the eyes of consumers.
- You might want to… improve revenue, the customer experience and be more attractive to your corporate sponsors with big marketing budgets.
Separate your venue from the competition by keeping way more of your ticket revenue and by giving your consumers a measurable opportunity to refer you more business.
relevant questions & answers
The short answer is because there is no up-front cost and tickets GET SOLD!
Ideally, yes. It is an electronic transaction. No physical storage and it never goes bad. Easy to sell.
Some do, but maintenance cost of the right technology and creative department can be very high. Some venues have agreements in place that prohibit them from selling directly.
In short, our solution should be compelling enough for the switch or to run in parallel. Venues that want to buck the trend in an industry that is overdue for disruption, should at least consider us.
Our creativity and excitement for what we do is our most valuable asset. As technology matures it makes it easier for us to make consumers happy and scale your business revenue.
We offer a common sense percentage fee which does not impose any up front costs on your business. We offer a cost analysis to compare your current fees and revenue against ours. Fees are easily mitigated within the solution we deliver.
You’ll quickly see the value we bring in the first weeks of working together!
Your time is valuable and we will not waste a minute of it with sales propaganda.
If you are reading up to this point there is a high probability that we could be a valuable service for you and that we would value your confidence in our ability to improve your already great business.
Let’s get started:
- A casual and short 15 min call clarifies most questions, then if permitted…
- Allowing us to prepare a personalized and relevant proposal will highlight what we can do for you.
- When our proposal is well received…, we can then have a more in depth discovery call