Creative ticketing to increase your brand value

Keep your ticket sales under your control.
Offer value to your buyers and expand your brand.

The problem today's venue faces:

AVAILABLE SOLUTIONS

Ticket re-sellers are NOT exclusive to your venue. Your event listed on their site will always link to all other tickets they sell. Your ticket buyer will be presented with another venue. The ticket ‘master’ solutions are stale. They can’t relate to the experience of the venue on offer. The do not provide the buyer analytic data that will help you sell your tickets. The event ‘brights’ that have emerged a decade ago – have not evolved into anything better than the major tickers. Most ticket systems were designed for stadium events and not experiential or music events. Ticketers have zero interest in helping to build your brand value, none.

TICKETING FEES, COMPLAINTS and CONGRESSIONAL INVESTIGATIONS

A simple google search: https://www.google.com/search?q=event+ticket+fees will reveal the endless complaints of discouraging ticket fees.The walls are coming in on these ticket price issues, unless somebody donates heavily to these senators – Blumenthal and Klobuchar Call on Justice Dept. to Investigate Ticketing Industry. The articles are endless – see here.

It is not uncommon to see a ticket advertised for $500 but show $1575 if the user makes it to checkout. Yes, venues very often receive ‘rebates’ from their chosen ticket master which is nothing compared to the revenue made above the original ticket price. Yes, some venues are happy to make ticket masters the bad guys. Most importantly many buyers simply abandon tickets in the shopping cart because they are offended by the silly ‘Ticket Fee” charge.

YOUR OWN IN HOUSE TICKETING SOLUTION

To create your own in-house solution is a large but not impossible task. There is no immediate incentive to build your own ticketing system. Ticket masters don’t charge (except processing fees) and some even give you a little rebate. Clever ticketing companies extend their reach to provide RFID access control at your event. So, what is your incentive to create your own in house ticketing solution?

THE TRUE COST OF USING A TICKETER

Add a ticket to the cart from any ticketers website. Try it now…. Experience the ticket fee, sale fee, administration fee etc. Then calculate the percentage increase that just happened. You will be discouraged yourself from buying.

Now understand – the fees the buyer paid are NOT going to be spent with you. Repeat – money paid in fees WILL NOT BE SPENT AT YOUR EVENT. Instead, the buyer is pretty much pissed off.

Imagine you sold all your tickets thru your branded website and offered an array of valuable upgrades? Imagine you reminded your buyer that you have taken the time to sell tickets directly so they would not have to spend any money on fees?

The cost of using a ticketer is not selling upgrades and merchandise to your buyers in lieu of paying the ticket fees imposed by ticket ‘masters’.

MARKETING MYTHS

Placing your event in the massive rotation of all other events via ticketing sites does not equate to better ticket revenue for you and it is negative for buyers. If you spend money on clever marketing strategies, you will reach your customers with a message about your brand and take care of them in YOUR ECO SYSTEM that delivers value 24/7. Selling tickets thru a ticket re-seller machine – they have zero interest in your brand or promoting your values. Once they have no more tickets to sell – you are replaced with the next event at the venue – that’s a fact.

 

now, onto what we do

Our unique value proposition and features:

to create one central location under your brand to buy everything

We can create your branded BOX OFFICE

Amazon is #1 in online sales. They never send you to another site to buy something. Why would you send your buyers off your site?

Selling tickets requires a great event and a huge marketing effort to bring you business. Creating a branded site to sell only your things gives buyers confidence and they always know where to go to buy. You can then up-sell relevant products and services under your brand. This is the proven Amazon.com model.

In House Event Ticketing Solution - Creative Director - RFID Solutions

It will sell ticket upgrades and merchandise

You will have a central place to show case all your VIP upgrades in a very persuasive format. Ticket upgrades are often purchased when there are no outrageous ticket fees associated with the base ticket.

Merchandise is unique and event specific. Major mistakes happen when you don't offer merchandise at the ticket sale. Very often a buyer would like to buy a friend or family member a shirt in lieu of them being able to attend. ( its cheaper )

Stagger ticket availability and pricing leading UP TO THE EVENT date. Capture that revenue for yourself and not the ticketing site, whilst not upsetting your buyers!

It will cross promote all your programs

If your venue has multiple stages, multiple experiential sponsor exhibits, multiple days, multiple time slots - your branded box office will advertise that organically within the site.

Your Box Office has one job - to sell your product and services. Our solution creates awareness about everything you offer in a very creative format. We need to understand your business to do this.

It will offer value options for buyers

We at IHT conceive ways to improve your average order value in creative ways that promote your value and brand. In some cases we create new categories that seamlessly integrate to your organization. This value-add creativity usually covers the cost of our services.

This creativity is the investment we make in specific clients we on-board. Understanding customers and business is how we are able to connect the two. The result is customers spending more and getting more.

It offers the option to choose your seat

If your event requires tickets to be sold by a seating map, we have solutions for that. Choosing seats by sections or site lots by grid is easy and very flexible.

We offer all the functionality of the big ticketing conglomerates all under your brand without forcing customers to leave your site and buy thru another platform.

It will host a robust affiliate program

You can have anyone, company or marketing firm selling tickets for you. We provide a very robust affiliate marketing solution that you can equip your army of sellers with to make them and you money.

All of today's technology for affiliates is included with our solution. Keep your box office the central place where all your traffic is driven to checkout.

now lets talk about attending the event

At the event - RFID tracking improves everything

self activated wristbands grant site access, effortless spending & more...

RFID is everywhere and you are already using it. It is in your credit cards, drivers license, building access cards, hotel keys, passport etc.

RFID wristbands are dispatched by mail

The time before your event, your buyers have been sent their RFID wristband by mail. These bands are self activated online or at the event.

NOTE: If you don't need the access control of RFID, buyers will have a QR Barcode they can print or use their phone and have scanned upon entry.

Speed consumers thru access gates intelligently

Access control was the first major benefit of using RFID. This is still true. By tapping the RFID receiver pad, a light flashes green and the attendee speeds thru your gate. Red and you stop them.

This simple and efficient method allows events across the world move people fast while controlling their access.

Attract sponsors and consumers thru data

Sky is the limit for configuring how you want to interact with your consumers and collect data.

The data collected can only improve y our consumers experience, attract the biggest and best corporate sponsors and give you the insight to improve your events.

Post event profit reconciliation with ease

RFID tagging all your inventory, food, beverage, upgrades etc will reduce the waste or theft commonly found at events. Once your event is complete, with digital transactions, you are sure to see your final profit snapshot instantly.

This creativity is the investment we make in specific clients we on-board. Understanding customers and business is how we are able to connect the two. The result is customers spending more and getting more.


In House Deliverables

We invest in our clients success.

We will stay up to date with customers’ needs and desires so they can offer relevant up-sell and cross-sell ideas to increase revenue and relevancy.

Fast conflict resolution that results in a superior experience.
We strive to resolve any issues that may arise upon first contact. This results in an optimal partnership and project creativity.

We stay up on trends with the ever changing social media technology needs.
Consumers now control the message. Great customer service is more important now than ever and helps control the brands image.

Our solution will maintain a user friendly site that caters to the customer and keeps all sales under your brand!

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Take Back Your Brand

We at IHT conceive ways to improve your average order value in creative ways that promote your value and brand. In some cases we create new categories that seamlessly integrate to your organization. This value-add creativity usually covers the cost of our services.

This creativity is the investment we make in specific clients we on-board. Understanding customers and business is how we are able to connect the two. The result is customers spending more and getting more.

Creativity since 2001

Employing the full power of e-commerce

OUR EXPERIENCE

since 2002

We have built eCommerce solutions thru Devgento.com Solutions include custom programming, product design, brand design, order automation+

CREATIVE INVESTMENT

increasing your order value

Our contribution is a central order system for your event under your brand. We will create ways to increase revenue and make customers happy.

CAPITAL REQUIREMENTS

your return on investment

We are a revenue sharing business. There are no upfront costs to you. Our proposal to you will demonstrate the value we bring.