Why we do what we do
Over the years, we have been asked to make ticketing solutions. After referring these requests to existing ticketing solutions, we decided to make our own that was not your standard cookie cutter solution bound by air-tight contracts.
The requests were simply too many to ignore
Since 2002 we have built custom e-commerce solutions and have connected to every online sales market place. Our experience in online shopping is our background and now ticketing has become our sole focus.
Ask us anything
why a 3rd party ticketer can’t be aligned with your brand
Ticket resellers are in the market of maximizing their profit on ticket revenue above your pre-negotiated prices. They cannot cater to your brand when they are selling tickets for your competition at the same time. If you have no tickets for them make money on, you are of no use to them except all the well qualified buyers you already gave them access to
Your brand and value are different than your competition. The purchasing process is the best place to promote and sell your value – why would you give any part of that responsibility to a 3rd party??
negative impacts of 3rd party ticket sellers
The classic recipe: allocate tickets to the top ticket resellers and get those tickets sold. The side effects of that might be known but do you know how much opportunity is missed in the shuffle?
- Missed sales – it’s the ticketers business website, not yours, it can’t promote your entire product offering which is a major miss on sales. Imagine the percentage of buyers who want the t-shirt ASAP so they can wear it leading up to your event. Not to mention informing buyers of upgrades throughout the entire buying process.
- Diluting your brand presence – by using a ticket reseller you are confirming to your buyer that you can’t or do not want to sell to them directly. This seemingly subtle action places the idea in the buyers mind that your site is the advertiser but the ticket reseller is the ticket authority thereby diluting your brand presence.
- Inflated ticket pricing – The most common ticket markup is 10-40% of face value, however when conditions are right (and they always are), prices can easily swell into the +500% level. Typical fee reasons:
- Ticket fees at checkout
- Administrative fees at checkout
- Convenience fees at checkout
- Finance fees (when the buyer finances the ticket purchase)
- Resale fee (if the buyer chooses to resell the ticket back)
- Postage or delivery fees in some cases
- A break in the sales process – Typically a buyer is on your event home page and then to buy, they are redirected to another URL to purchase. If the buyer doesn’t abandon the page and stays, at some point the buyer is offered a link to view other events or even your competition during or after a sale is made.
- A free qualified lead – when a sale is made, you just gave that ticket seller a new buyer that they will market to and try to sell more tickets to in the future.
- Unsolicited marketing – Once a sale is made, the buyer will almost always receive email or text marketing messages to buy more tickets from that ticketer. When the email or text arrives, the buyer thinks for a moment “why am I getting this?” and very quickly realize that buying a ticket to your venue thru the ticket seller must have given the ticket seller permission to spam them.
- Negative impact – Not only do inflated ticket prices take money away from your venue, they have a very negative impact on the buyer and the buyer’s experience. The true number of would-be buyers that don’t complete checkout is always higher than you would expect.